Microsoft Complains About Privacy Online Ads.

Microsoft has proposed a tiered approach to protecting the privacy of people targeted by online advertising, saying advertisers should get permission before using sensitive, personally identifiable information to deliver ads. Microsoft filed comments on Friday in response to the US Federal Trade Commission's request for comments on its proposed privacy principles that would be self-administered by the online advertising industry. Microsoft 's proposal operates under the idea that the greater the risk to privacy, the greater the protection data should receive, Microsoft Official said.