Saturday, May 10, 2008
Microsoft's war against Google
The US saleman fro Microsoft's online adverting, Keith Lorizio is visiting cleints in New York City. In a midtown office tower, he sits down with Nicholas Utton, the gregarious chief marketing officer at online broker E*Trade. Utton is plenty impressed with Microsoft's technology, and he's big advertiser on the company's MSN Money Site . But when it come to search sites , the largest and most lucrative advertising market online, Utton makes it clear that Microsoft's as he sees it , way behind front runner Google. "They're not getting much of our search doolor," he says.
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